RIAs are adding great value to organisations across the spectrum. Let us have a look at a few examples. In today’s competitive marketplace, software product companies are looking for ways by which their products can fuel consumer passion. User experience is increasingly emerging as a key competitive advantage.
Using RIA technologies these organisations are able to provide their users an unquestionably compelling user experience – the focus on aesthetic and usability sets the product apart from the competition and gives the products an edge and new life.
RIA also enable the companies to achieve their key business goals of increased sales, higher ROI, reduced TCO, target new markets, lower support costs as well as achieve higher customer satisfaction and loyalty.
In addition to the business benefits RIAs provide significant technical benefits in terms of low cost of distribution and maintenance, rapid application development and cross platform deployment. RIAs also mesh perfectly with Service Oriented Architecture (SOA) and Web Services initiatives.
When RIAs are deployed internally in enterprise applications the productivity of the staff increases phenomenally and the time required to accomplish the workflow is also reduced. RIA enabled employee portals have resulted in higher usage of these portals, higher levels of attention span and improved knowledge sharing. Research has shown that employees spend up to 35% less time on RIA-enabled internal portals to acquire knowledge or to accomplish tasks such as applications or requests.
RIAs also enable ecommerce businesses meet their current challenges of low conversion rates and high shopping cart abandonment. More visitors convert to buyers as they can easily trade off product options and cost in real time and effortlessly complete the checkout process.
