Creating Waves In The Software Industry

Creating Waves In The Software Industry
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Creating Waves In The Software Industry
In this fast moving world, where everyone wants access to everything at the click of a button, people depend majorly on the Internet. Though various portals are available across the Web, what makes a particular website stand out from the rest is the user experience. To help make this experience more convenient and enjoyable, SpadeWorx has introduced a new concept called UCSE (User Centered Software Engineering) in the Indian software industry. Biztech2.com finds out more about UCSE from Mandar Bhagwat, Co-Founder and Director, Products and Services, SpadeWorx Software Services.
Please explain the UCSE concept
UCSE is a methodology focusing on developing adaptable and usable software. This new style encompasses contextual experience, usability and rich interactivity. It enables enterprises and businesses to include user-groups in developing business solutions, as against the traditional approach where business problems were identified in boardrooms, the solutions were thought algorithmically and were flavored technically. Additionally, it reduces re-work and total cost of development, which is the case when users are not comfortable using a particular software/ application.
Why should a company adopt UCSE?
UCSE enables making of software that is more natural, more connected, more alive, more interactive, and more responsive. It enables increased end-user productivity. This could be in case of end-customers visiting company portals to look for information or it could be a commerce portal.
How to approach UCSE?
Companies don’t need to own any specialized skills or capabilities to design and develop user-centered products. The first step while approaching UCSE is to understand the business goals and objectives, which includes target market, intended users and competition. Understanding users open up newer avenues and their feedback plays an important role in product planning, prioritising, and decision-making.
How does UCSE help in designing and developing effective Intranet portals?
Today, what you see is what you get works no more, rather it is about the way you use it, so how you use is what you get. Everything the customer sees, hears, and touches should be designed by specialists, right from textures to color palettes to iconography, and everything from look and feel to ease of use should reflect in the experience that the customer expects.
Many organisations attempt to use Intranet portals to help their employees collaborate and share knowledge more effectively, but few achieve a level of success that matches their initial expectations. With UCSE, one can develop rich, interactive Intranet solutions that allow unleashing of full potential of the Intranet. The focus on usability leads to compelling user experiences and higher adoption levels. The intuitive and expressive document exchange interface, integration of rich components and addition of Web 2.0 features lead to enhanced branding and higher levels of employee collaboration and productivity.
What are the myths and challenges attached with UCSE?
Widely perceived myths are that UCSE is just beautification and restructuring of the interface, whereas the reality of this approach is far more intriguing and cognitive in nature. The systems are engineered in such a manner that they profile user behavior and become self-learning to fetch events and data depending on the user’s usage patterns. This makes it easier for end-users to adapt to the solutions faster than before.
How well is the concept working in India?
The enterprise user exposed to rich and interactive experiences on the Web now expects the same even with business applications. Indian organisations have realised that focusing on usability and user experience provides rich business returns in terms of higher efficiencies and productivity. These factors are driving the growth of UCSE in the Indian enterprise. In the software products space, user experience is increasingly emerging as a strategic differentiator and a key competitive advantage for organisations.
What kind of benefits will a CIO reap from UCSE?
Market studies show that 80 percent of the total maintenance costs are related to user’s problems with the systems and not technical bugs. A CIO will see benefits like increased user satisfaction and adoption, reduction of user errors, decreased dependency on support systems such as helpdesk, user manuals, or online help, and hence, decreased support and training costs. In case of software companies, the key benefits are increased sales, reduction of customer support costs, early changes incorporated during design life cycle that would result in saving of product rework development costs as well as reduced costs in user training.
Could you please cite examples of companies where this concept has been put into practice and what are the results?
SpadeWorx has implemented UCSE-focused solutions across different industry segments. One example is the Mahindra Group, which was facing a challenge in terms of usability and popularity of their existing corporate Intranet. The adoption levels were low and users had to spend a high amount of time finding relevant information. SpadeWorx developed a portal using the UCSE methodology, which resulted in increased adoption and usage, higher business productivity as well as helped foster a culture of innovation and oneness within the organisation. Some other companies, which have adopted UCSE include College of Agricultural Banking (CAB), Motilal Oswal, Microsoft and HP.
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SpadeWorx invited in Microsoft’s exclusive Business-Critical-SharePoint (BCSP) Partner Program

SpadeWorx invited in Microsoft’s exclusive Business-Critical-SharePoint (BCSP) Partner Program
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SpadeWorx invited in Microsoft’s exclusive Business-Critical-SharePoint (BCSP) Partner Program
Campbell, California November 11, 2013 Technology News
(PRLEAP.COM) CAMPBELL, CA, USA – November, 11, 2013 SpadeWorx, a pioneer in User Centered Software Engineering (UCSE™), today announced it’s inclusion in Microsoft Corporation’s exclusive Business-Critical SharePoint (BCSP) Partner Program. The Business-Critical SharePoint (BCSP) partner program is focused on expanding the market for building and delivering solutions that generate a business impact through advanced SharePoint solutions. The program consists of leading Microsoft partners worldwide, both independent software vendors and systems integrators, who provide the technology and the business expertise required to help customers to:
  • Connect line-of-business applications into SharePoint, so people can find the information they need.
  • Make better decisions based on relevant and timely information while ensuring compliance around core business processes.
  • Boost return on investment through faster time-to-market, process efficiencies, reduced risk, and lower IT total cost of ownership.
“Joining BCSP program is an honor for SpadeWorx as a recognition for our commitment to the Microsoft SharePoint Server technologies and “Social Workplace” solutions we build for our customers” said Shekhar Dhongade, Chief Operating Officer – Americas for SpadeWorx. “SharePoint is not only helping in Communication and Collaboration but also extending into the Line of Business (LOB) applications to extract business critical information. Thus enabling effective business decision-making in a digitally networked enterprise.”
“BCSP program enables SpadeWorx to sharpen its focus on building enterprise scale SharePoint solutions”, added Mandar Bhagwat, Co-Founder and CTO at SpadeWorx. “For many of our customers connecting Line Of Business applications with SharePoint is important. It automates business processes and surfaces the information for faster decision making. We are excited to be part of Microsoft BCSP partner community enabling knowledge sharing and global reach”
SpadeWorx has pioneered the “User Centered Software Engineering™” (UCSE™) methodology to design and develop software solutions that are relevant and contextual to the end users. The SharePoint Center of Excellence (CoE) at SpadeWorx has worked with many large and medium sized corporations across the globe in building and deploying rich and intuitive intranet solutions driving increased employee engagement for better business results.
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Creating New Significance from Old Innovations

Creating New Significance from Old Innovations
old
Creating New Significance from Old Innovations
Away from the Old, in the New! That’s the path of Innovation. 21st century showcases notable examples such as Computers override typewriters, Smartphones, Tablets superseded telephones & HDD demand; instant cooking replaced domestic cooking methods.
By Dheeraj Kumar
Away from the Old, in the New! That’s the path of Innovation. 21st century showcases notable examples such as Computers override typewriters, Smartphones, Tablets superseded telephones & HDD demand; instant cooking replaced domestic cooking methods.
Innovation is one of the most acknowledged aspects of technology. Business, Corporate, Enterprises, leaders consider innovation a core competence, the only way to assure market place strength. Every market is characterized by a trend where old replaces new one at regular intervals keeping stock fresh and attractive. And this is the Natural innovation phenomena where old gets dumped and new is highlighted.
But what happens to the technology behind the product innovation, does it loses its value forever? Can it be reused? Can old innovation create new values? Is it possible to prolong life of old technologies?
The answer all such questions could be yes.
Ryan Raffaelli, Harvard Business School Professor Stated “Every once in a while, though, an old technology rises from the ashes and finds new life.”
Let’s consider the example of a Swiss watch industry, which Re-emerged from a margin of collapse to a success peak only because they preserved the old innovation and gave a new dimension to the very same by creating a new value to it. This was when Japanese companies entered into competition with swiss watches introducing low cost, accurate quartz watches which resulted in Swiss Quartz crisis in 1983. Companies like Seiko and Casio seized the quartz market. And the impact was Two –third of Swiss citizens lost their watch industry job. Yet, Switzerland reemerged as the global leader of watch exports (export value), due to a newfound market demand for old-style mechanical watches. Read Story. This curious comeback was possible, clearly because they had preserved their old innovations. As time passed the same old innovation/technology was brought out with new value addition and made success.
There are many such live examples, where we can find a booming revival of old.
The beverage company Coca Cola introduced its plastic bottles from its old concept of famous contour bottles and experienced a double measure sales hike in a few markets. Necco wafer sales went high when it took a strategic decision to revert back to its original packaging design which was again like coming back to the roots. Volkswagen the German luxury car manufacturer brought in its new Beetle distinctive bubble shaped car which combined of old VW Bug model with the latest automotive technology to produce 21St Century car with 20th Century Styling.
More and more enterprises are realizing, and have discovered that the history of warm memories is an exploitable asset which carries potential to fetch out new unique values irrespective of time period validity.
Many Firms innovate with the support of its special old components; and that it has been the reasons for its survival and Success.
Today, the call is, how much do we value our old innovation values? It’s time for enterprises which are on the verge of extinction as well as successful one, to rethink of values which could be provided with a makeover creating successful value output out of old innovations.
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Cultivate a Culture of Innovation with Idea Management Solution

Cultivate a Culture of Innovation with Idea Management Solution
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Cultivate a Culture of Innovation with Idea Management Solution
”The arrogance of Success is to think that what you did yesterday will be sufficient for tomorrow” – William Polard
By Dheeraj Kumar
”The arrogance of Success is to think that what you did yesterday will be sufficient for tomorrow” – William Polard
Innovation is a cyclic process and therefore enterprises need to keep on reinventing themselves in order to stay ahead in competition. For the customers, what matters is the kind of innovative services and solutions provided today and therefore it would be sheer arrogance if enterprises consider that what they did yesterday would be sufficient for tomorrow.
One of the important advantages of cultivating a culture of innovation is that enterprises essentially move into an area of least competition. This assures customer loyalty and continued business. However, to continuously come up with innovative thoughts and ideas’, depending upon few select experts is just not enough. For innovation to flow there is the need to :
  • Give freedom to the people, whose daily grind involves working closely with the products that ends up in the market, thereby empowering and inspiring them.
  • Involve more people during the storyboarding process -Clients, Product Engineers, analyst, stakeholders from various product development phases.
  • Set up an efficient feedback system where end users issues can be heard and addressed.
  • Encourage healthy expression of suggestions where all stakeholders can put forward and resolve their concerns and contribute towards solving problems
  • Invite all questions to avoid confusion and better the understanding of the process being used for product development, to ensure that there is no gap between expectation and delivery
It is only when enterprises tap into the potential of the people who actually work closely with the product that can make it stay cutting edge and relevant to the customer expectation. One of the best means to ensure the continuous inflow of innovative ideas is to deploy an idea management solution.
Welcome to the idea management solution that offers a complete set of features for managing, screening and implementing viable ideas. With its customizable features, enterprises can screen the most viable and effective ideas fairly quickly and easily. They can also set up ways to filter and flag the best ideas for future reference. Its sharepoint idea management service offerings enable the solution to scale up or scale out to several tens of thousands of users. The solution modules can be deployed on one server and/or across multiple servers to attain the required scale. Solution leverages RIA technologies, data caching and pre processing techniques to attain responsiveness and required performance.
Thus, in this competitive business environment deploying an effective idea management solution can help enterprises to make their products continue to be in demand and thereby stay ahead in the competition.
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Ideas and Technologies should run Businesses.

Ideas and Technologies should run Businesses.
tech
Ideas and Technologies should run Businesses.
By Dheeraj Kumar
In current volatile and ever changing market all enterprises need to innovate and move ahead of their competitors. Now the critical question is how. Either you look at
  • Your Competitors
  • Consultants
  • Research Reports
  • Your Own Insights
All these are useful and give valuable information about improving your business but the challenge is of doing analysis periodically and gain logical throughput to bring necessary changes.
How often and for how long can organizations do this and in unstructured fashion?
Most of the enterprise starts up with this objective to maintain process but in log run, unstructured industry practices bring a halt to the same or dilute it, seeping an inefficient system and processes. This is where idea management steps in. Companies cannot get a better resources pool than those of its own employees, customers who are the backbone of any organization.
How Employees Contribute to Idea Management:
Coming from various working backgrounds, cultures, educational qualification its certain that perspective of looking at the process and practices are bound to be different from employees, be it product development process, customer interaction or commercial transaction procedures. Employees are the first line of people who interact and filter information based on their judgment. In lack of documentations and reviews, these critical information gets lost, resulting in lack of process improvement. Need of the hour is that certain process needs to be present within the organization to capture these suggestions and quicker, beneficial working procedure aspects. Analytics can later draw inferences from these suggestions and amalgamate an idea which can bring much needed efficient process bringing much desired cost saving or revenue generation.
How Customers Contribute to Idea Management:
manufactured. The whole purpose of any enterprise is to create products and solutions which are customer’s delight with an eye on revenue and market share. This is the essence of any business. Organizations today are finding it difficult to make a customer return for its products and services.
What could be the reason for it?
The answer lies in “Customer Feedback”– We, most of the times fail to hear what end users have to say. May be because there is no system in place for such feedback or its so cumbersome for customers that it just doesn’t work. An omnipresent example could be the feedback system we can find on any product is that” If you are not satisfied with this product please email on abcd@xyz.com…with the product code. How does that sound for posting a customer feedback? Who In the world has the time to go through a process like that to give his/her input towards a product.
Result:
Customer loses interest and company, the all valuable feedback and process Improvement and innovation take a back seat. Idea Management combined with Enterprise mobility can overcome these challenges and harness the hidden insights which could work wonders for companies looking to innovate and stay ahead of the competition.
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