The HR processes are going through a significant shift within organizations. The focus is more towards engagement, retention, and development of skilled employees. Companies believe that employee engagement has a positive impact on productivity, loyalty, modernization, and customer satisfaction. Hence, creating an engaging work culture is not just right to have; it’s critical to create a pioneering business that can stand out the competition. It has led industry leaders to create and drive the change towards a people-centered, employee experience approach. Yet, the gap still exists between turning data into actionable analytics. The challenge companies face today is to make their data more human.
In this ever-evolving time, HR leaders need to explore new ways of creating processes for a personalized and exclusive experience. And the best thing is, you don’t need to leave your workplace to obtain the necessary skills. Below are the five ways to help you:
1. Understand the Employee Journey
Just as you understand your buyer’s journey through their mindset and emotions while working together, you need to understand your employee journey too. A negative experience with recruitment portals can prevent skilled candidates from applying for a position.
A bunch of young talent is ready to negotiate with their higher salary expectations for better work-life quality. Even they will agree for a significant pay cut in exchange for the incentives like work-life balance, engaging company culture, and purposeful work. Ultimately, employee retention can be more cost-effective than hiring and training new employees.
2. People Analytics
Once you map out the employee journey, fill in the factors that are crucial for your working culture. You can start by collecting data about your strengths & weaknesses, recruitment strategies & criteria, and areas with the scope of improvement. The significance here is for collecting data regularly. The more information you collect, the better it will be to compare and identify potential sources.
However, the use of new HR tech gadgets has made capturing and analyzing data more accessible. Using these tools, you can even find out the best performers in your company or the time your managers spend on coaching.
3. Create Personas
The idea of creating a buyer’s persona can be enormously useful while planning your employee journey. Instead of thinking of your workforce as a single unit, create specific employee personas to bring the human side to the process. It will help you visualize each stage from an employee’s point of view. Try to understand the outlook of an individual employee and identify their crucial concerns at each stage. It will help you gain better insights into the experience of your employees at work.
4. Analyze the New Ways
Once you know the potential issues in your employees’ journey, you need to provide new strategies to eliminate the pain points. Here, design thinking can help. It opens the exciting possibilities where organizations focus on the employees for whom they are creating strategies for resulting in better internal processes. In this process, the designers think according to employees’ mindset to develop intuitive User Interfaces (UIs). It will make way for enhanced models of onboarding, performance management, etc. which have been HR keystones for long.
5. Learn the Art of Storytelling
For HR leaders of a company, it’s essential to put their ideas on the plan. The art of storytelling is something that can solve the employee engagement problem efficiently. The goal is to get the C-level informed about the staff's experience and the necessary steps for improving the workplace. It’s not just about telling them about the issues; it’s about connecting with them and motivating them to take some actions.
Employees are a vital part of the success of your business. You devote your time and money, from recruiting, onboarding, and training new employees to assimilate them into your workforce. The best way to comprehend your ROI is retaining top talent and creating a better employee experience at the workplace can increase your retention numbers.