There is a considerable debate in the sales and marketing industry about whether they should attract more customers or retain existing customers. It sounds like an easy question to answer,…
Ever wonder how some businesses have grown to become so prominent and influential? A big reason is their understanding of how to build customer-oriented cultures. There are many companies out…
The process of developing a new product includes complex steps involving several teams with differing expertise. Beginning with design and leading up to product release, the path is dependent on…
Customers are getting digitally advanced, and businesses need to be data ready to align with relevance, build customer loyalty, and personalize every moment. Moreover, they need to do all this…
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