Nearly one-in-three people use social media platforms regularly in the world, and more than two-thirds of them are internet users.
In a world where every third person is present online, did you know over half of the businesses still don’t own a website? Besides, 35% of small business owners feel that their business is too small for a website.
That’s the missed opportunity! Right?
Many consumers typically turn to the internet when looking for something they want to buy.
If your business doesn’t have a website yet or has minimum visibility, it may get lost in the crowd.
In this post, we will list down the reasons why building the online presence of your business is essential.
1) Help your customers to find you
71% of people believe they’ll get a better deal online, even if the item isn’t technically on sale.
A part of your business online presence strategy is managing the ways your potential customers find your business. They will either find your business online; else, they will find your competitors.
2) Helps improve your first impression
38% of people will stop engaging with a website if the content or layout is unattractive.
Someone has rightly said, “The first impression is the last impression.” Your first impression on your customers is where their buying journey begins. Managing your online presence helps form that impression the way you want. A first impression is an initial step to determine whether your potential buyers have a positive or negative experience with your business.
3) Helps you stay consistent and build brand
89% of marketers say that brand awareness is their top goal
77% of marketing leaders say a strong brand is critical to their growth
Every step of your buyers’ journey should be recognizably yours. Your brand consistency acts as a driving force in making your brand visible and builds its awareness among your customers. Your brand is what differentiates you from your competitors. Your online presence provides you with a superb platform to strengthen your brand and stand out from the crowd. Your website is where your potential buyers can explore and learn everything about your business. Besides, social media platforms allow you to show your persona; blogging lets you express the critical aspects of your business through your website.
4) Helps you stay reliable
81% research online before making big purchases
Your online presence is somehow based on your expertise and trustworthiness. You can influence your customers with your blog posts; answers frequently asked questions on your website. Once your prospects, customers, and partners start trusting you, it will help you grow your business exponentially.
5) Helps improve customer service
Increasing customer retention rate by 5% increases profits anywhere from 25% to 95%.
When it comes to making a purchase, 64% of people find customer experience more important than price.
Customer service is the most essential yet underrated aspect of an exceptional online presence. Nothing is worse than sending a company an inquiry and never getting a reply. That isn’t good for business. Your active online presence helps you stay on top of what your customers are saying about you. When a visitor or prospect sends their query through your website, you can always be prompt with an auto-generated thank you email even if you aren’t physically available to answer.
By having an online presence such as a website, not only are your potential customers finding you, but you’re also gaining new customers who may bump into your site from search engine searches.
There are limitless opportunities when opening the door to online presence. It gives you access to customers you may have never been able to target by any other medium.
Planning to quickly showcase your offerings to potential buyers?
Let us help you improve your online presence