That’s a challenge for any business, especially marketers.
Salesforce CDP combines each data point about an individual customer across multiple platforms, represented by a unique identifier. As a result, it provides more actionable, intelligent, and trusted data at your fingertips.
Being the central part of Salesforce’s Customer 360, this Customer Data Platform (CDP) has the architecture and capabilities to connect different data sources and present them meaningful to the users.
What is Salesforce CDP, and what does it do?
Salesforce CDP is a self-service customer data platform or CDP that drives personalization and engagement. Using a series of solutions, you can attain a single, actionable view of your customer built on the world’s #1 customer platform.
Below are some points that explain what Salesforce CDP does:
- Create a centralized customer profile across all touchpoints,
- Match data to a person: to build fitting profiles with advanced data linking capabilities,
- Bring all your data to one place: consolidate data from anywhere with a high-scale data ingestion service,
- Make communication relevant to the customer by connecting marketing to sales, service, commerce, and more.
How is CDP helping create new kinds of experiences for users?
70% of customers expect personalized, connected experiences. Still, global marketing leaders say unifying customer data sources in ways that provide a complete view of their customers is one of their tall orders. Moreover, most companies have customer data spread across enterprise teams, devices, and systems—so the task may seem impossible.
That is why Salesforce created Salesforce CDP – to make user data more innovative, more connected, and more accessible to act upon in a trusted way.
1. MuleSoft – Data from Anywhere
MuleSoft helps marketers securely connect to any outside app and data source, such as loyalty, point of sale systems, and ERP, to build an overall customer view.
2. Enhanced Segmentation
It allows users, primarily non-technical, to query data and quickly create complex audience segments.
The recently improved segment builder emphasizes suggested values that surface new properties and let users quickly improve, replicate, and share earlier segments to speed up their work.
3. Tableau and Calculated Insights
Salesforce CDP can be integrated with Tableau, the world’s leading analytics platform, enabling brands to visualize, understand, and explore customer data at a lower level. Besides, Calculated Insights improve unified profiles with calculated metrics such as engagement scores and customer lifetime value.
4. Open Access to Platforms
Customers can activate their segment data to participating platforms to build personalized experiences across mobile, web, connected TV ads, and more. Also, they can safely deliver their CDP data to partners to improve profiles with high-quality intent, behavioral, location data — and much more.
Summing up,
Salesforce CDP can help you swiftly build a unique id that is constant and portable across clouds for every visitor, prospect, or customer, despite their lifecycle journey. The CDP also acts as a combined customer data solution that can quickly grow your business without any hassle of changing providers every few years.
With extensive experience in the Salesforce ecosystem, Spadeworx can help you maximize your investment in Salesforce CDP. Our SLA-based processes and adherence help you stay connected to customers, streamline processes, and improve profitability. In addition, our experts will understand your business in detail and provide exemplary Salesforce CDP implementation with minimum risks and complexities to make your business process efficient.
