Employee engagement has created a buzz, and it's something that benefits organizations in real, tangible ways. In other words, employee engagement brings successful rewards for a business. Unfortunately, every organization is well-aware of the fact, but only some of them leverage the benefits. Employee engagement means having a sense of belongingness in the company and feel encouraged to perform specific job responsibilities. It results in some visible traits and behaviors:
- Deep understanding of the organization's long-term goals
- A commitment towards the company's mission and vision
- Harmony and respect among co-workers
- Enhanced skill development with transformations in the field or industry
There are multiple benefits of implementing employee engagement in an organization, but it's not just only about making your employees feel happier or comfortable at work.
A statistic by Harvard Business Review states that more than 70% of businesses believe employee engagement drives greater business success.
A standard employee engagement offers your organization a competitive edge in the following ways:
If you want to boost business productivity, try to improve your employees' engagement levels in their jobs. Here are some of the tips:
- Give your employees a challenging yet rewarding task
- Share accountability for decisions and outcomes
- Demonstrate equality
- Provide guidance and opportunities for development
For engaged employees, tasks feel lighter in every way. Hence, they feel stronger, their stress level fall, and they can work more.
The rewarding tasks tend to keep us deeply encouraged. As a result, it results in better output and improved profits.
Improved customer satisfaction
A high level of employee engagement positively impacts customer loyalty. That results in an increased number of repeated purchases and improved word-of-mouth marketing compared to organizations that lack engagement levels.
Rarer safety violations
Engaged employees have far lesser safety violations or incidents. So, there is consistent attendance, decreased lost time, and reduced associated costs.
With the uninterrupted operations, there's a substantial increase in productivity. An engaged workforce creates a secure and profitable workplace.
Reduced employee attrition
Employee attrition and absenteeism can increase labor costs and lead to productivity loss. Engaged employees don't wish to find a new job that disengaged workers do. When you can retain your employees for a longer time, they become more effective.
The increased employee loyalty benefits your company in a shared set of interests. That means your employees will work hard to grow and see your business succeed. The commitment combined with extended employment terms helps your company with better innovation and effort.
Related - Why is employee experience important for your business?
A highly engaged workforce results in a much-improved bottom line. Enhanced productivity, customer satisfaction, reduced labor costs increase profit margins. In this way, your company embraces a competitive advantage.
It's a smart move to invest in improving your company's employee engagement levels. You can drive engagement by integrating employees in informed decision-making processes, sharing their ideas, and encouraging managers to implement those smart ideas.
Putting together all the practical strategies will help you drive better employee engagement.
Engaged employees work harder, stay longer, and appreciate more.
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