RBI – CAB (College of Agriculture Banking) had a rich resource of information available on its existing portal. However, the organization was facing a challenge on account of low site visits and limited usage of the extensive information that was available. This was mainly as the current portal was static in nature and did not provide a rich and intuitive end user experience
How Spadeworx Helped
SpadeWorx focused on increasing the usability of the portal and disseminate the knowledge by providing the visitor with a rich and intuitive experience. The portal was redesigned using the mash-up approach such that the home page served as the intuitive entry point for all the different resources available on the portal.
In several cases effective visuals were used to replace the high amount of textual content so as to improve the user experience.
Benefits For User
- Improved user experience and engagement
- Availability of knowledge banks and programs helped farmers.