Typical human psychology allows them to spend money on something they like, or they want, but a lot of them would be willing to pay even more if it comes along with significant support. It hardly matters what type of product you have in your e-commerce store but enhancing customer experience will help you gain more revenue. Indeed, happy customers are the best business strategy.
Nowadays, Magento has become the most popular used e-commerce platform with advanced features. And with a wide array of options available in the latest version – Magento 2, this platform has evolved as an innovation to provide world-class customer experiences. The current version takes the experience to the next level with exciting features, improved performance, improved security and integration, and better analytics.
As announced by the Magento, version 1 will no longer support after June 2020, provided that the licenses have been extended to line up with that date.
The company announced the modern version (2.0) in November 2015 for enterprise and community editions. The imminent release of this version was an innovative surprise for the Magento community. Some were thrilled for this modification, while others felt the older version was apt for their e-commerce needs.
According to the latest statistics, more than 250,000 merchants worldwide use Magento as their e-commerce platform. Plus, with the release of Magento 2, the number of Magento sites has nearly doubled between March 2017 and August 2018.
What about the Older Version?
Magento was built as a secure and flexible e-commerce platform. And these defining features make it the choicest platform among e-commerce businesses. It lets users create stores with various functions using pre-made extensions or their coding skills.
However, focusing on the above features didn’t make Magento 1 the most high-performing, user-friendly platform. It missed some of the most essential tools that every store needed, such as mobile-responsiveness, performance optimization, and admin competences. Previously, users need to go to third-party agencies to add those vital features.
What Magento 2 has to offer?
Magento 2 offers several new features, innovations, and opportunities to make progress and customer service possible in ways it lacked until now.
- High-performance: Magento 2 websites run 20% faster on average than the previous version websites. High-performing sites tend to improve sales numbers and search engine rankings. It eventually turns into more leads and leads turn into customers.
- Centralized Check-out Process: In contrast with a six steps process in Magento 1, the latest version offers a simplified 2 step check-out process along with an Instant Purchase feature. With this feature, e-commerce businesses can now provide their customers with a prompt check-out experience by using formerly stored shipping information and payment credentials to skip check-out steps overall. It takes them directly to the confirmation page. Websites with simple check-out processes tend to increase sales.
- Enhanced Admin Interface: For business users, the admin panel’s user interface for Magento 1 was often seemed to be baffling. But with Magento 2, they get a clear, user-friendly experience where even the novice users can find tools and add the latest product listing effortlessly.
- Mobile-friendly: As more users tend to shop on their smartphones, it’s essential to have a mobile responsive site for an e-commerce business. Magento 1 website lacked optimal performance on mobile devices, but the latest one makes m-commerce a must. The Progressive Web Application (PWA) Studio in Magento 2.3, users can get an incredible shopping experience through their smartphone.
- Upgraded Architecture: The technical architecture of Magento 2 is way better than that of the previous version. There is a simplified file structure for extensions, themes, and numerous other uses. In Magento 1, we required to have the code of an extension or a theme at various distinct places in the file structure. With Magento 2, you can find all the codes necessary for extensions in a single folder. This facility makes it easier for users to remove or modify any extensions.
In the approaching time, the ever-changing customer trends would make the Magento migration manifest. With is responsiveness, additional features, improved efficiency, and an optimized check-out process, Magento 2 is far beyond for online stores. Any investment made in the original version will be brief if it’s not updated for a long time.
With the different facets of both these platforms, the migration from Magento 1 to Magento 2 needs some thoughtful procedure from planning to the execution stage. A specialized upgrade will ensure a smooth and effective process for e-commerce store owners and help them reach more customers.